21세기 경쟁환경의 변화에 대한 도요타자동차의 대응에 관한 연구 -글로벌화에의 대응과 하이브리드자동차의 개발을 중심으로-

Abstract

In this research, the discussion is about Toyota's active countermeasure toward the various change of international automobile industry as an example, centering around the surface of the global strategy promotion and the reinforcement of eco-friendly business strategy which this corporation has been taking. In other words, this research considers the propulsion background, contents and a result focusing on two points that are 1) reinforcement of globalization and localization following an increase of the direct overseas production, 2) a development as well as commercialization of eco-friendly cars among various competitive factors surrounding global automobile market which is more intensifying in the 21st century. Especially this research lays emphasis on Toyota's countermove of the environmental change as above, which is having a sudden transfiguration in recent year, not focusing on established investigation attitude that gives too much importance on management reformation related to Toyata's production system(TPS). Through the result of this research, we hope to explore ways toward the development of Korean automobile industry and a device for international competitiveness hereafter.