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CATV 홈쇼핑 광고프로그램이 소비문화와 수용에 미치는 영향
Go to Link
박창희
Article
Issue Date
2003
Citation
광고학연구, v.14, no.3, pp.119 - 139
Publisher
한국광고학회
TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구
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박은아;
박창희
; 박현수; 이호배
Article
Issue Date
2003
Citation
광고학연구, v.14, no.4, pp.123 - 147
Publisher
한국광고학회
인터넷에서의 광고 효율성에 대한 연구: 미국 대학생의 인식, 태도, 광고회피를 중심으로
김지현;
박창희
; 유승관
Article
Issue Date
2010
Citation
광고학연구, v.21, no.3, pp.55 - 72
Publisher
한국광고학회
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