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프로골프대회의 이벤트속성과 대회만족, 대회이미지 및 재방문의사 간의 관계The Relationship among the Event Attributes of Professional Golf Tour, Competition Satisfaction, Competition Image, and Revisit Intention
- Issue Date
- 2019
- Publisher
- 한국체육과학회
- Keywords
- event attributes; competition satisfaction; competition image; revisit intention
- Citation
- 한국체육과학회지, v.28, no.3, pp 467 - 482
- Pages
- 16
- Journal Title
- 한국체육과학회지
- Volume
- 28
- Number
- 3
- Start Page
- 467
- End Page
- 482
- ISSN
- 1226-0258
- Abstract
- The purpose of this study is to verify the relationship among the event attributes(topicality, interest, accessibility, and creativity), competition satisfaction, competition image, and revisit intention on the professional golf tour. Total 350 questionnaires were distributed; 24 questionnaires were exempted and 326 questionnaires were granted as final validity sample. SPSS 21.0 and AMOS 21.0 were used for demographic analysis, reliability analysis, confirmatory analysis, correlation analysis, structure equation model analysis. The results are as follow. Firstly, topicality, interest, and creativity have positive effect on competition satisfaction, whereas accessibility has negative effect on. Secondly, competition satisfaction has a positive effect on competition image. Lastly, competition image has positive effect on re-visit intention.
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