ScholarWorks@Hanyang University ERICA Campus
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http://scholarworks.bwise.kr:80/erica
2024-03-21T09:50:23Z
2024-03-21T09:50:23Z
Wayfinding Signs in Cultural Tourism Area Based on Analyzing Songdu Huangcheng Cultural Tourism Resort
Ting, Yang
Choi, Albert Young
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/117864
2024-01-20T09:03:28Z
2024-12-01T00:00:00Z
Title: Wayfinding Signs in Cultural Tourism Area Based on Analyzing Songdu Huangcheng Cultural Tourism Resort
Authors: Ting, Yang; Choi, Albert Young
Abstract: As the economy and culture continue to evolve, the fusion of culture and tourism has given rise to innovative cultural experiential destinations, offering consumers abundant cultural contact and aesthetic experiences. This study centers on the Songdu Huangcheng Cultural Tourism Resort as its focal point and seeks to delve into the concept of regional culture, propose a structural framework for regional culture, and explore the relationship between regional culture and guide. Using the methods of K-means clustering for color extraction, CIE 1931 XYZ color difference calculations, as well as observational and graphical techniques, this paper analyzes the regional culture of cultural tourism areas in different places and the color, graphics, and typeface of the wayfinding signs, and draws a conclusion that the wayfinding signs show the law of regional culture mainly through material culture and spiritual culture. Subsequently, this framework is applied to the analysis of guide signage within the Song Dynasty Imperial City Tourist Resort, considering the distinctive regional cultural characteristics of Kaifeng city, recommendations for improvements to the guide signage are presented. Through the optimization of wayfinding sign designs, regional cultural characteristics can be better conveyed, and tourists’ guiding experience and cultural awareness can be enhanced. This endeavor holds profound implications for the sustainable development of tourist resorts and serves as a valuable reference for other comparable cultural tourism destinations. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.
2024-12-01T00:00:00Z
Defining the Emotional Design Stages of Package Designs by Analyzing the Melatonin Gummy Candy Packaging
Zeyuan, Xie
Choi, Albert Young
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/117862
2024-01-20T09:03:27Z
2024-12-01T00:00:00Z
Title: Defining the Emotional Design Stages of Package Designs by Analyzing the Melatonin Gummy Candy Packaging
Authors: Zeyuan, Xie; Choi, Albert Young
Abstract: This study employs a research approach that combines qualitative and quantitative methods, utilizing the three dimensions of emotional design as analytical tools to analyzes the packaging design of melatonin gummies from ten prominent brands available in the United States, Australia, and Brazil. Subsequently, delves into the exploration section, aiming to comprehend, evaluate, and quantify the dimensions of design. Specific recommendations are provided for various aspects of melatonin gummy packaging design, including color schemes, element selection, and opening mechanisms. The aim of this paper is to offer novel design foundations and an evaluation framework for melatonin gummy packaging. Based on the analysis and research findings, it identifies patterns in the graphical and color elements of current melatonin gummy packaging designs. The analysis illustrates how brands leverage emotional design across three dimensions to evoke associations with sleep, providing a suitable emotional experience. This paper aims to underscore the empathy embedded in design and guide the direction of future iterations of melatonin gummy packaging. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.
2024-12-01T00:00:00Z
Empirical Analysis of Packaging Design and Consumer Preferences in the New York Kimchi Market
Zhao, An
Wei, Wenbo
Choi, Albert Young
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/117861
2024-01-20T09:03:25Z
2024-12-01T00:00:00Z
Title: Empirical Analysis of Packaging Design and Consumer Preferences in the New York Kimchi Market
Authors: Zhao, An; Wei, Wenbo; Choi, Albert Young
Abstract: Kimchi is a food made by picking and fermenting vegetables such as cabbage and radish using a variety of seasonings, such as chili powder, green onion, garlic, ginger and fish sauce. In order to increase the sales of kimchi products in the New York market, as well as to meet the consumer preferences of New York consumers. Therefore, this study investigates consumer preferences for kimchi packaging design in the New York market and proposes a design strategy for target consumers in New York, USA. The study used both literature and empirical research methods. It investigated the package design of 10 kimchi brands and empirically analyzed package design factors such as color, font, size and layout of kimchi products sold in the New York market to 100 New York men and women aged 10–50. Finally, the study analyzed the differences in consumer preferences and suggested corresponding design strategies. Manufacturers and designers should first focus on package color and package format. Small, irregular packages of 350g and 80g, and package formats such as glass bottles and plastic tubs are key points. Low-saturation and soft beige colors are preferred, followed by product-identifying reds. Mixed language typography is best suited to the needs of New York consumers. And realistic images should be the main focus in package design. We believe that kimchi products are going global. Packaging kimchi products requires adapting to local market requirements. Designers should pay attention to the localization of kimchi products and develop design strategies accordingly. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.
2024-12-01T00:00:00Z
Utilizing Deep Learning to Track Urban Density Parameters in Zoning Practice-Based Areas
Le, Quang Hoai
Ho, Jong Nam
Nguyen, Ho Anh Thu
Ahn, Yong Han
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/117877
2024-01-20T09:03:33Z
2024-12-01T00:00:00Z
Title: Utilizing Deep Learning to Track Urban Density Parameters in Zoning Practice-Based Areas
Authors: Le, Quang Hoai; Ho, Jong Nam; Nguyen, Ho Anh Thu; Ahn, Yong Han
Abstract: In response to the challenges posed by rapidly growing cities, there is a pressing need for innovative solutions in urban evaluation and orientation. Building density and building coverage ratio (BCR) are critical factors in this regard. Although several methods have been proposed for calculating BCR, there remains a need for a swift and effective technique to assist city administrators and planners in tracking density parameters. This study summarizes the challenges and future research directions in using a DL-based approach to measure BCR. To support the practical application of this tool, the main stages of the end-to-end process are highlighted, offering insights for further improvement. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
2024-12-01T00:00:00Z