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Showing results 1 to 4 of 4
An influencer like me: Examining the impact of the social status of Influencers
Kim, Do Yuon
; Park, Minjung; Kim, Hye-Young
Article
Issue Date
2023
Citation
Journal of Marketing Communications, v.29, no.7, pp 654 - 675
Publisher
Routledge
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
; Kim, Hye-Young
Article
Issue Date
2021
Citation
JOURNAL OF BUSINESS RESEARCH, v.130, pp.405 - 415
Publisher
ELSEVIER SCIENCE INC
Social media influencers as human brands: an interactive marketing perspective
Kim, Do Yuon
; Kim, Hye-Young
Article
Issue Date
2023
Citation
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, v.17, no.1, pp.94 - 109
Publisher
EMERALD GROUP PUBLISHING LTD
Trust me, trust me not: A nuanced view of influencer marketing on social media
Kim, Do Yuon
; Kim, Hye-Young
Article
Issue Date
2021
Citation
JOURNAL OF BUSINESS RESEARCH, v.134, pp.223 - 232
Publisher
ELSEVIER SCIENCE INC
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