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Showing results 1 to 3 of 3
Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
Yoo, Jinnie Jinyoung
; Lee, Wei-Na
Article
Issue Date
2016
Citation
JOURNAL OF ADVERTISING, v.45, no.2, pp.244 - 255
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the US
Yoo, Jinyoung Jinnie
; Lee, Wei-Na
Article
Issue Date
2020
Citation
INTERNATIONAL COMMUNICATION GAZETTE, v.82, no.2, pp.164 - 188
Publisher
SAGE PUBLICATIONS INC
Multicultural advertising and ethnic minority consumers
Yoo, Jinnie Jinyoung
; Lee, Wei-Na
Article
Issue Date
2015
Citation
The Routledge Companion to Ethnic Marketing, pp.275 - 294
Publisher
Taylor and Francis Inc.
1
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