Will insta-business be the electronic contemporary bazaar?: An exploratory analysis on electronic commerce in Kuwait
- Authors
- Gibreel, O.A.I.; Yoo, B.; AlOtaibi, D.A.; Jeon, S.
- Issue Date
- 2015
- Publisher
- Association for Computing Machinery
- Keywords
- E-commerce; Mobile Commerce; Social Commerce
- Citation
- ACM International Conference Proceeding Series, v.03-05-August-2015
- Journal Title
- ACM International Conference Proceeding Series
- Volume
- 03-05-August-2015
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/11044
- DOI
- 10.1145/2781562.2781573
- ISSN
- 0000-0000
- Abstract
- Electronic Commerce is shaping many of our daily tasks and, with the introduction to new aspects of social interaction on the net, a new phenomenon is emerging in the arena of e-commerce known as social commerce. Within this new trend in social commerce, Instagram, a simple yet powerful app, is now playing a new role in combining both the advantage of social networks with its design features and capabilities. In this paper we examine how a simple yet powerful picture-based social network app like Instagram is shaping the electronic commerce arena globally, using Kuwait as an example. Instagram has become a major part of most Kuwaiti individual lives, for in Kuwait Instagram is currently an hourly stop instead of a daily one. Instagram transformed from being a voyeuristic tool to becoming a handy shopping outlet. Everything from exotic pets to home car washing and detailing service can be found on Instagram, whose usage in Kuwait is now ubiquitous: from the old widower selling home-cooked traditional dishes to multimillion real estate investment companies. In this paper we explore the factors and barriers that helped Instagram become a social commerce outlet for many users in Kuwait and around the world. © 2015 Copyright held by the owner/author(s). Publication rights licensed to ACM.
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