프로레슬러 스타속성과 청소년 마니아 시청자들의만족 및 시청충성도의 관계

Abstract

The purpose of this study was to identify the relationship among pro wrestlers’ star attributes, adolescents mania viewers’ satisfaction and watching loyalty. To test this, 282 middle and high school students who answered ‘interested in Pro wrestling’ from Seoul and Kyunggi province in Korea are sampled. Survey data were collected through survey questionnaires and the resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, simple regression and multiple regression analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, all factors of athletic performance(creative skill, game management ability, advanced skill) had positive effect on adolescents mania viewers’ satisfaction. Second, dynamics(sinewiness, activity, vitality), appearance(creative hair style, muscular figure, handsome face), and athletic performance(creative skill, game management ability, advanced skill) which are sub factors of pro wrestlers’ star attributes had positive effect on watching loyalty. Third, adolescents mania viewers’ satisfaction had positive effect on watching loyalty.