식생활 라이프스타일이 중학생의 탄산음료 소비 형태에 미치는 영향

Abstract

The purpose of this study was to analyze middle students’ carbonated beverages selection and consumption behaviorsdepending on their food-related lifestyle. Data was collected from 307 middle students in Incheon region through aself-administered questionnaire. According to the results of the factor analysis, food-related lifestyle showed that the averageis more than 3.0, 0.800 in Cronbach alpha coefficient. There were significant differences in carbonated beverages preferenceaccording to health seeking, easy seeking, popularity seeking, and safety seeking type (p<0.05). Also easy seeking andpopularity seeking type lifestyle showed significant differences in the reason to drink carbonated drinks (p<0.05), especiallyschool canteen amenities tended to pursue the highest fashion. A significant significance positive result of the consumptionof carbonated beverages (p<0.01) was shown for the easy seeking type. A significant positive result of the consumptionof carbonated beverages (p<0.01) was shown for the taste seeking and safety seeking type. Analysis of the relationshipbetween carbonated beverage consumption, and form factor showed a high correlation coefficient of 0.617 and with branddesign, while the taste and the price were (p<0.05) 0.446, and 0.437 in order to design and calories, respectively.