태권도장 수련생의 관여도와 운동몰입이 수련지속의도 및 타인추천의도 간의 구조적 관계

Abstract

This study was performed to identify structural relationship between involvement and commitment of Taekwondo trainees and intention to continue and recommend it to others. The subjects were 300 elementary school students (Grade 4, 5 and 6) out of Taekwondo trainees registered in Kyunggi‐do Taekwondo Association in 2013. They were recruited using convenient sampling method and materials from 276 subjects were used for final analysis. Questionnaires were used for the measurement and materials were processed using PASW 21.0 and AM0S 21.0 program. Hypotheses were verified at the level of p<.05 via correlation analysis and structural equation model analysis. First, involvement of trainees had significant effects on commitment to exercise at the level of p<.001. However, joy, self‐control and recognition of mistakes did not have significant relationship with involvement. Second, commitment to exercise was found to have significant relationship with intention to continue training at the level of p<.001. Third, commitment to exercise was found to have significant relationship with intention to recommend it to others at the level of p<.001. Therefore, to enhance the efficiency of management of Taekowndo institutes (training places), it is needed to identify exact purpose of trainees, to have schedule strategy to satisfy trainees’ requirements and demands, and to introduce various marketing and management methods including differentiated program, to improve environments, and provide trainees with careful concern and management so that trainees can have favorable attitudes.