Evaluating Festival Programs : ‘Hi Seoul Festival’ in Korea
- Authors
- 구경여; 김영국
- Issue Date
- 2014
- Publisher
- 한국관광연구학회
- Keywords
- Hi Seoul Festival; Program; Evaluation; Seoul
- Citation
- 관광연구저널, v.28, no.10, pp.73 - 84
- Journal Title
- 관광연구저널
- Volume
- 28
- Number
- 10
- Start Page
- 73
- End Page
- 84
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/13921
- ISSN
- 1738-3005
- Abstract
- This paper considers evaluation of the Hi Seoul Festival to improve the contribution of festivals and events to thetourism industry of Korea. Program evaluation provides feedback that contributes to the planning and improvementof individual events and to the pool of knowledge of the event industry (MacDonnell et al.,1999). Evaluating thevalue of the festival program attributes for visitors rather than economic impacts that have been calculated for costsand benefits by visitor spending. This study focuses more on the program itself and how it should be improved tosatisfy visitors and encourage re-visits to the city.
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