농구와 휠체어농구 이미지 비교 분석

Abstract

The purpose of this study was to provide the preliminary data for the establishment of desirable Image on wheelchair basketball after analyzing and comparing wheelchair basketball with basketball. The targets of this study were 204 university students in total with opened-questionnaire. Contents of the questionnaire were composed of items on the image of sports and personification image within the sports. The followings in below are the results of this study. First, 88 words in first were categorized among 585 images of basketball throughout the selection of the university students and those 88 words were categorized for 15 contents in second. The biggest number of the responded words by the university students was basketball(56/9.4%) and the second biggest number was the images with regard to the competition skills(143/ 24.4%). 101 words in first were categorized among 519 words of wheelchair basketball and those 13 words were categorized for 13 contents in second. The respondents had people with a disability(146/28.2%) as the biggest number for the selection of wheelchair basketball image and image for physical appearance followed up in second categorization. Second, personification image of basketball were recognized as the active man in his 20s and personification image of wheelchair basketball, on the other hand, were recognized as the man with passion in his 30s