입원환자 시장세분화에 관한 연구
DC Field | Value | Language |
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dc.contributor.author | 이은환 | - |
dc.date.available | 2020-02-29T08:44:23Z | - |
dc.date.created | 2020-02-12 | - |
dc.date.issued | 2012 | - |
dc.identifier.issn | 1226-6299 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/17164 | - |
dc.description.abstract | Purpose : This study aims to suggest application of patients DB to hospital marketing by performing market segmentation and selecting target market. Consequently help to establish suited strategy of marketing. Method : 14,072 patients hospitalized in a University Medical Center were recruited into this study. In order to classify the customer groups, cluster analysis was used with RFM(Recency, Frequency, Monetary) model, and 1- way ANOVA verified the differences among groups. And then, socio- demographical status, healthcare utilization and diagnosis(ICD-10) of each group were compared to draw a marketing strategy. Results : Four groups were classified through clustering analysis, and‘high use and high profit’ and‘low use and high profit’ groups were selected as a target market. The features of target market were as follows, the female proportion was high; used a private room; hospitalized through the emergency room; had operation; length of stay was long; had many comorbidity and cooperative treatment. There was difference in each feature of target market: as for the‘high use and high profit’ group, many patients were diagnosed with ‘certain infectious and parasitic diseases’; and as for the‘low use and high profit’group, the proportion of patients who purchased‘industrial accident compensation insurance’and‘auto insurance’was relatively high; many patients were diagnosed with‘Injury, poisoning and certain other consequences of external causes’. Conclusion : It is needed to establish‘positioning’ strategy by monitoring and communicating with‘high use and high profit’ group. And for the case of‘low use and high profit’ group, it is necessary to make a follow-up management and lead them to have a medical check-up. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국병원경영학회 | - |
dc.relation.isPartOf | 병원경영학회지 | - |
dc.title | 입원환자 시장세분화에 관한 연구 | - |
dc.title.alternative | Study on the Market Segmentation of inpatients | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 2 | - |
dc.identifier.bibliographicCitation | 병원경영학회지, v.17, no.2, pp.21 - 33 | - |
dc.identifier.kciid | ART001670742 | - |
dc.citation.endPage | 33 | - |
dc.citation.startPage | 21 | - |
dc.citation.title | 병원경영학회지 | - |
dc.citation.volume | 17 | - |
dc.citation.number | 2 | - |
dc.contributor.affiliatedAuthor | 이은환 | - |
dc.subject.keywordAuthor | Hospital management | - |
dc.subject.keywordAuthor | Hospital marketing | - |
dc.subject.keywordAuthor | Segmentation | - |
dc.subject.keywordAuthor | Market segment | - |
dc.subject.keywordAuthor | Patient segment | - |
dc.description.journalRegisteredClass | kci | - |
dc.description.journalRegisteredClass | other | - |
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