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Results 1-1 of 1 (Search time: 0.002 seconds).
Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the US
Yoo, Jinyoung Jinnie
; Lee, Wei-Na
Article
Issue Date
2020
Citation
INTERNATIONAL COMMUNICATION GAZETTE, v.82, no.2, pp.164 - 188
Publisher
SAGE PUBLICATIONS INC
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Yoo, Jin Young
1
Lee, Wei-Na
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Cross-cultural difference
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GROUP IDENTIFICATION
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identity prime
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IN-GROUP BIAS
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