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경영대학
경영학부(경영학)
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물류⋅유통업체 온라인 쇼핑몰의 서비스공정성이 몰입 및 브랜드충성도에 미치는 연구
페페;
김철중
Article
Issue Date
2017
Citation
물류학회지, v.27, no.2, pp.117 - 134
Publisher
한국물류학회
수입자동차의 서비스품질, BSC 고객만족, 브랜드충성도가 재구매 의도에 미치는 영향
이정준; 김원배
Article
Issue Date
2014
Citation
글로벌경영학회지, v.11, no.2, pp.185 - 212
Publisher
글로벌경영학회
1
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Author
Kim, Chul Jung
1
Kim, Won Bae
1
이정준
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브랜드충성도
2
BSC customer satisfaction
1
BSC고객만족
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commitment
1
non-financial measures
1
online shopping mall
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repurchase intention
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service justice
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service quality
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글로벌경영학회지
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