A study on the analysis of club official's intention of continuous implementation according to the CSR (Levels and Types) of professional sport team

Abstract

The purpose of this study is to analyze whether professional sport club officials participate in the Corporate Social Responsibility (CSR) continuously according to the CSR levels and types or not. For such purpose, the survey was carried out by selecting 240 professional club officials in 4 sports (basketball, volleyball, baseball, soccer) through the convenience sampling method. In order to analyze data in the collected questionnaires, the frequency analysis, Confirmatory Factor Analysis (CFA), reliability analysis, correlation analysis and Structural Equation Model (SEM) analysis were carried out using the SPSS 20.0 Version and AMOS 20.0 Version Programs. The investigation result is as follows. First, economic and philanthropic responsibilities among corporate social responsibility levels had an influence on the intention of implementation. Second, cultural business in the hometown among the types of corporate social responsibility had an influence on the intention of implementation. The professional sport club requires a strategic approach to obtain the benefit and public interest from the internal members and external consumers at the same time. © Medwell Journals, 2017.