문화차이가 해외여행 시장에 미치는 영향에 관한 연구: 한·중·미·일 비교를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김종혁 | - |
dc.date.available | 2020-02-27T22:41:11Z | - |
dc.date.created | 2020-02-12 | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1598-7604 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/7164 | - |
dc.description.abstract | This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual’s needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede’s cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | 한국통상정보학회 | - |
dc.relation.isPartOf | 통상정보연구 | - |
dc.title | 문화차이가 해외여행 시장에 미치는 영향에 관한 연구: 한·중·미·일 비교를 중심으로 | - |
dc.title.alternative | The Study on the Effect of Cultural Difference on Overseas Travel Market: A Comparison among Korea, China, U.S. and Japan | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 2 | - |
dc.identifier.bibliographicCitation | 통상정보연구, v.19, no.1, pp.213 - 234 | - |
dc.identifier.kciid | ART002214760 | - |
dc.citation.endPage | 234 | - |
dc.citation.startPage | 213 | - |
dc.citation.title | 통상정보연구 | - |
dc.citation.volume | 19 | - |
dc.citation.number | 1 | - |
dc.contributor.affiliatedAuthor | 김종혁 | - |
dc.subject.keywordAuthor | Hofstede’s Cultural Dimensions | - |
dc.subject.keywordAuthor | Push-Pull Motivation | - |
dc.subject.keywordAuthor | Customer Satisfaction | - |
dc.subject.keywordAuthor | Revisit Intention | - |
dc.subject.keywordAuthor | 홉스테드의 문화차원 | - |
dc.subject.keywordAuthor | 추진-유인동기 | - |
dc.subject.keywordAuthor | 고객만족 | - |
dc.subject.keywordAuthor | 재방문 의도 | - |
dc.description.journalRegisteredClass | kci | - |
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