Luxury-cruise travellers' brand community perception and its consequences
DC Field | Value | Language |
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dc.contributor.author | Shim, Changsup | - |
dc.contributor.author | Kang, Seongjin | - |
dc.contributor.author | Kim, Insin | - |
dc.contributor.author | Hyun, Sunghyup Sean | - |
dc.date.available | 2020-02-27T23:41:55Z | - |
dc.date.created | 2020-02-07 | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1368-3500 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/7498 | - |
dc.description.abstract | This study examines the roles of brand community and brand differentiation in the context of the luxury-cruise market. Employing a brand community integration scale, an online survey was conducted with 300 luxury-cruise customers in the USA. The results of structural equation modelling provided six findings as follows: (1) three of the four dimensions of brand community, namely the relationship with the cruise brand, the cruise product, and other cruisers, had positive effects on brand distinctiveness; (2) brand distinctiveness had positive effects on emotional brand attraction; (3) emotional brand attraction had positive effects on active engagement and repurchase intentions; (4) the corporate social responsibility image moderated the link between the relationship with other cruisers and brand distinctiveness; (5) customers' desire for unique products moderated the relationship between brand distinctiveness and emotional brand attraction; and (6) service-use self-efficacy moderated the relationship between emotional brand attraction and active engagement. The results provide a deeper theoretical and practical understanding of the luxury-cruise market. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.relation.isPartOf | CURRENT ISSUES IN TOURISM | - |
dc.subject | SELF-EFFICACY | - |
dc.subject | CUSTOMER SATISFACTION | - |
dc.subject | SOCIAL-INFLUENCE | - |
dc.subject | CONSUMERS | - |
dc.subject | SERVICE | - |
dc.subject | INTENTIONS | - |
dc.subject | QUALITY | - |
dc.subject | BEHAVIOR | - |
dc.subject | LOYALTY | - |
dc.subject | IDENTIFICATION | - |
dc.title | Luxury-cruise travellers' brand community perception and its consequences | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000417424100004 | - |
dc.identifier.doi | 10.1080/13683500.2015.1033386 | - |
dc.identifier.bibliographicCitation | CURRENT ISSUES IN TOURISM, v.20, no.14, pp.1489 - 1509 | - |
dc.identifier.scopusid | 2-s2.0-84927725761 | - |
dc.citation.endPage | 1509 | - |
dc.citation.startPage | 1489 | - |
dc.citation.title | CURRENT ISSUES IN TOURISM | - |
dc.citation.volume | 20 | - |
dc.citation.number | 14 | - |
dc.contributor.affiliatedAuthor | Shim, Changsup | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | luxury-cruise traveller | - |
dc.subject.keywordAuthor | brand community | - |
dc.subject.keywordAuthor | brand distinctiveness | - |
dc.subject.keywordAuthor | emotional brand attraction | - |
dc.subject.keywordAuthor | active engagement | - |
dc.subject.keywordAuthor | CSR image | - |
dc.subject.keywordPlus | SELF-EFFICACY | - |
dc.subject.keywordPlus | CUSTOMER SATISFACTION | - |
dc.subject.keywordPlus | SOCIAL-INFLUENCE | - |
dc.subject.keywordPlus | CONSUMERS | - |
dc.subject.keywordPlus | SERVICE | - |
dc.subject.keywordPlus | INTENTIONS | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | IDENTIFICATION | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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