호텔수익 다각화를 위한 연계서비스 효과분석 -개별 상관성분석(호텔수익률 및 객실이용률)을 중심으로-

Abstract

In recent years, the hotel industry in korea has been boomed by japanese and chinese tourists. but room-reserve ratio is growing worse. This study is considered because conflicts with neighboring countries, such as Dokdo and the additional supplement in korea residence room is pointed out as the main cause. However, the Hospitality industry's revenue in the long term, unless the root is not diversified and separated these causes, will be grown worse. And it is impossible that the long-term development of the Hospitality industry is accepted by undeniable next fact: Among the recent inflow of foreign patients(Guardian) & related Services, implications for the hotel industry’s development are great. In this study, 14 major hotels in Seoul based about room utilization were investigated; place, clinic inclusion, inclusion number, traffic Convenience, Casino inclusion, room Utilization, hotel revenue ratio, room unit rate. As a result, it appeared that traffic convenience & casino enterance inclusion was some relationship with diversification and profitability of the hotel in seoul.