Traveling to your match? Assessing the predictive potential of Plog?s travel personality in destination marketing
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Hany | - |
dc.contributor.author | Yilmaz, Semih | - |
dc.contributor.author | Choe, Yeongbae | - |
dc.date.available | 2021-03-16T04:40:17Z | - |
dc.date.created | 2021-03-16 | - |
dc.date.issued | 2019-11 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80431 | - |
dc.description.abstract | This study revisits .Plog?s travel personality model in a true experimental setting and tests the model?s predictive power. The specific aim is to examine whether attitudinal and behavioral responses toward a destination vary as a function of the congruity between the tourist?s travel personality and the characteristics of the destination as perceived from an advertising message. The concept of self-congruity serves as a foundation for the theoretical framework. Results indicate message-personality congruity had a significant influence on visit intention via attitudes as mediators. This study provides theoretical implications for the predictive potential of Plog?s model as well as strategic marketing implications for destinations. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.relation.isPartOf | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.title | Traveling to your match? Assessing the predictive potential of Plog?s travel personality in destination marketing | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000493200300001 | - |
dc.identifier.doi | 10.1080/10548408.2019.1683485 | - |
dc.identifier.bibliographicCitation | JOURNAL OF TRAVEL & TOURISM MARKETING, v.36, no.9, pp.1025 - 1036 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.scopusid | 2-s2.0-85074285759 | - |
dc.citation.endPage | 1036 | - |
dc.citation.startPage | 1025 | - |
dc.citation.title | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.volume | 36 | - |
dc.citation.number | 9 | - |
dc.contributor.affiliatedAuthor | Choe, Yeongbae | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | Psychocentric-allocentric | - |
dc.subject.keywordAuthor | Plog?s travel personality | - |
dc.subject.keywordAuthor | self-congruity | - |
dc.subject.keywordAuthor | destination promotion | - |
dc.subject.keywordAuthor | personality-driven marketing | - |
dc.subject.keywordPlus | SELF-CONGRUITY | - |
dc.subject.keywordPlus | IMAGE | - |
dc.subject.keywordPlus | TOURISM | - |
dc.subject.keywordPlus | EXPERIENCE | - |
dc.subject.keywordPlus | INSIGHTS | - |
dc.subject.keywordPlus | QUALITY | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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