Family life cycle and preferences for a mega-sporting event package: The case of the 2018 PyeongChang Winter Olympic Games
- Authors
- Kim, Hyesun; Baek, Jooa; Choe, Yeongbae
- Issue Date
- May-2021
- Publisher
- SAGE PUBLICATIONS LTD
- Keywords
- choice experiment; event package; family life cycle; mega-sporting event; preference
- Citation
- TOURISM ECONOMICS, v.27, no.3, pp.548 - 568
- Journal Title
- TOURISM ECONOMICS
- Volume
- 27
- Number
- 3
- Start Page
- 548
- End Page
- 568
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/81020
- DOI
- 10.1177/1354816620907780
- ISSN
- 1354-8166
- Abstract
- Mega-sporting events often contribute to both financial and nonfinancial aspects of a destination. Nonetheless, several problematic issues (e.g. risk/safety issues, high travel costs, and online broadcasting) require a hosting destination focusing more on marketing and promotion strategies to boost event attendance. As such, this study aims to understand the optimal bundling package strategy for a mega-sporting event by investigating the effect of customers' life cycle stage on their preferences in purchasing an event-related package. Several event package features used in this study are important determinants of mega-sporting event participation. More important, respondents in different family life cycle stages showed different levels of sensitivity to each package attribute, thereby constructing different preferences. The result of this study would be useful information for designing more attractive mega-sporting event packages and/or target marketing strategies focusing on different life stages.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/81020)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.