Corporate social responsibility of the media: Instrument development and validation

Abstract

In the media industry, in which public interest has been discussed, the importance of corporate social responsibility is magnified again. There is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate social responsibility in the media industry. Using data from 253 experts in the communication area, this study verifies the proposed instrument. Results show that corporate social responsibility in the media consists of three major constructs, namely credibility, usefulness and fairness.