An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms
DC Field | Value | Language |
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dc.contributor.author | Wang, Mengmeng | - |
dc.contributor.author | Fan, Xue | - |
dc.date.accessioned | 2021-12-07T00:41:43Z | - |
dc.date.available | 2021-12-07T00:41:43Z | - |
dc.date.created | 2021-11-23 | - |
dc.date.issued | 2021-11 | - |
dc.identifier.issn | 2071-1050 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/82865 | - |
dc.description.abstract | During the COVID-19 pandemic, digital technology has been used in all aspects of the agricultural field. How to seize the opportunity to achieve the production-marketing connection is increasingly becoming a top concern for green agri-food enterprises. Based on the theory of a task–technology fit, this study analyzes the fitness between livestreaming e-commerce and green agri-food. More specifically, the task characteristics cover the seasonality, locality, and eco-friendliness of green agri-food, and the technology characteristics cover the responsiveness, interactivity, and entertainment of livestreaming e-commerce. Using data of a sample of 574 green agri-food entrepreneurial firms collected through a web-based questionnaire, we preform structural equation modeling (SEM) analysis and find that the locality and eco-friendliness of green agri-food, the responsiveness, interactivity, and entertainment of livestreaming e-commerce have a positive effect on the fit of green agri-food livestreaming e-commerce. Moreover, the fit of green agri-food livestreaming has a positive effect on firm performance and the intention to adopt livestreaming e-commerce. This study also demonstrates that perceived corporate social responsibility has a moderating effect on the relationship between the fit of livestreaming of green agri-food and the intention to adopt livestreaming e-commerce. This study extends prior research on the task–technology fit into livestreaming e-commerce companies and provides insights into our understanding of successful adoption of livestreaming e-commerce. © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/). | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | MDPI | - |
dc.relation.isPartOf | SUSTAINABILITY | - |
dc.title | An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000724248900001 | - |
dc.identifier.doi | 10.3390/su132212627 | - |
dc.identifier.bibliographicCitation | SUSTAINABILITY, v.13, no.22 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.scopusid | 2-s2.0-85119212966 | - |
dc.citation.title | SUSTAINABILITY | - |
dc.citation.volume | 13 | - |
dc.citation.number | 22 | - |
dc.contributor.affiliatedAuthor | Wang, Mengmeng | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | Adoption | - |
dc.subject.keywordAuthor | Corporate social responsibility | - |
dc.subject.keywordAuthor | Firm performance | - |
dc.subject.keywordAuthor | Green agri-food firm | - |
dc.subject.keywordAuthor | Livestreaming e-commerce | - |
dc.subject.keywordAuthor | Task–technology fit theory | - |
dc.subject.keywordPlus | CORPORATE SOCIAL-RESPONSIBILITY | - |
dc.subject.keywordPlus | TASK-TECHNOLOGY FIT | - |
dc.subject.keywordPlus | CONSUMERS PERCEPTIONS | - |
dc.subject.keywordPlus | STRATEGY FIT | - |
dc.subject.keywordPlus | COMMERCE | - |
dc.subject.keywordPlus | SEASONALITY | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | INTENTION | - |
dc.subject.keywordPlus | ATTRIBUTIONS | - |
dc.subject.keywordPlus | CONSEQUENCES | - |
dc.relation.journalResearchArea | Science & Technology - Other Topics | - |
dc.relation.journalResearchArea | Environmental Sciences & Ecology | - |
dc.relation.journalWebOfScienceCategory | Green & Sustainable Science & Technology | - |
dc.relation.journalWebOfScienceCategory | Environmental Sciences | - |
dc.relation.journalWebOfScienceCategory | Environmental Studies | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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