외국인 전용 카지노 VIP 고객 보상프로그램이 게임 수익에 미치는 영향 : 무료 식음료 서비스와 게임 칩을 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김정효 | - |
dc.contributor.author | 김상혁 | - |
dc.date.accessioned | 2021-12-08T01:40:21Z | - |
dc.date.available | 2021-12-08T01:40:21Z | - |
dc.date.created | 2021-12-08 | - |
dc.date.issued | 2021-11 | - |
dc.identifier.issn | 1738-7981 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/82879 | - |
dc.description.abstract | Purpose –The purpose of this study is to examine the effect of reward program on the game revenue for VIP customers in foreigner-only casino, with two major services in terms of free food and beverage(F&B)services and providing game chips Design, data, and methodology – For this study, the dependent variables are the game time and the drop money amount of customer. Free meal order quantity, game chip payment amount, and interaction effect variable between free meal order quantity and game chip payment are used as independent variables. VVIP customer ratio, the number of game customer, promotion day dummy variable are used for the control variables. Daily panel data were used for test the suggested hypotheses by conducting panel regression models as an analysis technique. Result –Empirical results show that only free F&B service had a significant effect on the VIP cusotmer’s game time. Both the free F&B service and the providing the game chip service were significantly influenced on the customer’s drop money amount. In addition, there were existed the interaction effect between the free F&B service and the providing the game chip service Conclusions – Based on the results of this study, the effectiveness of free F&B services on game revenue for casino VIP customers is revealed. The results of this study would provide important information to establish more effective casino customer reward program. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국이벤트컨벤션학회 | - |
dc.relation.isPartOf | 이벤트컨벤션연구 | - |
dc.title | 외국인 전용 카지노 VIP 고객 보상프로그램이 게임 수익에 미치는 영향 : 무료 식음료 서비스와 게임 칩을 중심으로 | - |
dc.title.alternative | The Effect of VIP Customer Reward Program on Game Revenue in Foreigner-only Casino : Focusing on free food and beverage service and game chips | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 2 | - |
dc.identifier.doi | 10.31927/asec.17.4.3 | - |
dc.identifier.bibliographicCitation | 이벤트컨벤션연구, v.17, no.4, pp.41 - 57 | - |
dc.identifier.kciid | ART002783201 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 57 | - |
dc.citation.startPage | 41 | - |
dc.citation.title | 이벤트컨벤션연구 | - |
dc.citation.volume | 17 | - |
dc.citation.number | 4 | - |
dc.contributor.affiliatedAuthor | 김정효 | - |
dc.contributor.affiliatedAuthor | 김상혁 | - |
dc.subject.keywordAuthor | 고객 보상프로그램 | - |
dc.subject.keywordAuthor | 카지노 | - |
dc.subject.keywordAuthor | 게임 수익 | - |
dc.subject.keywordAuthor | 무료 식음료 서비스 | - |
dc.subject.keywordAuthor | Customer reward program | - |
dc.subject.keywordAuthor | Casino | - |
dc.subject.keywordAuthor | Game revenue | - |
dc.subject.keywordAuthor | Free food and beverage service | - |
dc.description.journalRegisteredClass | kci | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
1342, Seongnam-daero, Sujeong-gu, Seongnam-si, Gyeonggi-do, Republic of Korea(13120)031-750-5114
COPYRIGHT 2020 Gachon University All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.