5G 이동통신 시장 확산 요인 분석: 5G 서비스별 비이용의향 요인분석을 중심으로

Abstract

This study examines the factors affecting 5G mobile communication market diffusion, especially focusing on the non-use intention of 5G based services. Consumer survey was conducted to gather data, and those are analyzed by using ordered logit model. Ultra High Definition (UHD) resolution, connected car, and Internet of Things (IoT) for home use are selected as a promising 5G services and are attributed as high speed, ultra low latency, and hyper-connection respectively. Our analysis result shows that lack of needs and high price are primary factors of non-use intention. While reliability issue is not significant in UHD, it is the most influential factor to connected car and IoT. Moreover, lower perception affects to non-use intention for each service. On the contrary, more experience in UHD and IoT affects to non-use intention.