The effects of olfactory cue on affective behaviors in digital content

Abstract

Digital contents producers and developers are taking notice of olfactory cues fulfilling the user’s needs to the digital contents. Compared to such attention, the study of how to apply and develop the olfactory cue still lacks. Therefore, this research demonstrated the upcoming environmental feature, the olfactory cue’s effect to the user’s affective behaviors. In addition, this research specifically examined the olfactory effect considering every possibility of being conveyed from both internally and externally to the digital contents. The result showed that the olfactory cue has a significant influence on the affective responses such as attitude, experience, satisfaction, and intention. In this light, this research has a meaning in the aspect of eliciting olfactory technology’s development direction and proposing olfactory effects as a new service method in digital contents.