Iterative Cyclic Model of Generation MZ's Consumer Purchase Decision Journey for a Fashion Product
DC Field | Value | Language |
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dc.contributor.author | 이정우 | - |
dc.contributor.author | 김미영 | - |
dc.date.accessioned | 2022-11-11T02:40:05Z | - |
dc.date.available | 2022-11-11T02:40:05Z | - |
dc.date.created | 2022-10-17 | - |
dc.date.issued | 2022-08 | - |
dc.identifier.issn | 1225-1151 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/86001 | - |
dc.description.abstract | This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile channels were used actively. In the active search and evaluation stage, online media, experiential data, and personal information were employed. In the purchase stage, zoomers took plenty of time in search and evaluation before spending, contrary to millennials who made their purchases more quickly. In the post-purchase experience stage, zoomers actively displayed follow-up behaviors depending on their satisfaction, such as retaining or deleting the app. While, millennials did not turn away from the store or brand, but followed up on their purchases even when they had an unsatisfactory experience. Based on the characteristics of CDJ, iterative cycle CDJ models were developed. Zoomers CDJ model was presented as a search loop that consists of the search and evaluation process, in which information accumulates, and a purchase loop in which the actual purchase occurs. The iterative cycle CDJ model was presented connected to the loyalty loop as the main section, which is accelerated in millennials' CDJ model. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국의류학회 | - |
dc.relation.isPartOf | 한국의류학회지 | - |
dc.title | Iterative Cyclic Model of Generation MZ's Consumer Purchase Decision Journey for a Fashion Product | - |
dc.title.alternative | MZ세대 소비자의 패션상품 구매의사결정여정의 반복순환모델 | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.identifier.doi | 10.5850/JKSCT.2022.46.4.638 | - |
dc.identifier.bibliographicCitation | 한국의류학회지, v.46, no.4, pp.638 - 656 | - |
dc.identifier.kciid | ART002874309 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.scopusid | 2-s2.0-85141263046 | - |
dc.citation.endPage | 656 | - |
dc.citation.startPage | 638 | - |
dc.citation.title | 한국의류학회지 | - |
dc.citation.volume | 46 | - |
dc.citation.number | 4 | - |
dc.contributor.affiliatedAuthor | 이정우 | - |
dc.contributor.affiliatedAuthor | 김미영 | - |
dc.subject.keywordAuthor | Generation MZ | - |
dc.subject.keywordAuthor | Consumer purchase decision journey | - |
dc.subject.keywordAuthor | Iterative cycle model | - |
dc.subject.keywordAuthor | Research cycle loop | - |
dc.subject.keywordAuthor | Royalty purchase loop | - |
dc.subject.keywordAuthor | MZ세대 | - |
dc.subject.keywordAuthor | 소비자 구매의사결정여정 | - |
dc.subject.keywordAuthor | 반복순환모델 | - |
dc.subject.keywordAuthor | 탐색 순환 고리 | - |
dc.subject.keywordAuthor | 애고도 구매 고리 | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | kci | - |
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