Research on the Influence of Loneliness on Consumers’ Purchase Intention: Mediating Effect of Lack of Perceptual Control
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 엄금철 | - |
dc.contributor.author | 유옥진 | - |
dc.contributor.author | 김태은 | - |
dc.date.accessioned | 2022-11-28T01:40:05Z | - |
dc.date.available | 2022-11-28T01:40:05Z | - |
dc.date.created | 2022-11-28 | - |
dc.date.issued | 2022-11 | - |
dc.identifier.issn | 1598-4494 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/86160 | - |
dc.description.abstract | Loneliness is prevalent in today’s society, but few studies have concentrated on the impact of loneliness on consumer behavior. This paper investigated the relationship between loneliness and consumer purchase intention, the mediation effect of the lack of perceptual control, and the boundary condition of the construal level. This study conducted two experiments for empirical analysis. The empirical results revealed the following: Firstly, loneliness has a significant impact on consumers’ purchase intention, which means consumers’ purchase intention is affected by individual loneliness, and people with high loneliness have higher purchase intention than those with low loneliness. Secondly, the lack of perceived control positively influences consumers’ purchase intention, and mediates the relationship between loneliness and consumers’ purchase intention. Thirdly, the construal level moderates the relationship between loneliness and purchase intention. Finally, the construal level moderates the relationship between the lack of perceptual control and purchase intention. This study provided t he general discussion, implications, and further research at the end of this study. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | 한국커뮤니케이션학회 | - |
dc.relation.isPartOf | 커뮤니케이션학 연구 | - |
dc.title | Research on the Influence of Loneliness on Consumers’ Purchase Intention: Mediating Effect of Lack of Perceptual Control | - |
dc.title.alternative | 외로움이 소비자의 구매의도에 미치는 영향에 관한 연구: 지각된 통제 결핍의 매개효과 | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 2 | - |
dc.identifier.doi | 10.23875/kca.30.4.4 | - |
dc.identifier.bibliographicCitation | 커뮤니케이션학 연구, v.30, no.4, pp.67 - 89 | - |
dc.identifier.kciid | ART002897619 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 89 | - |
dc.citation.startPage | 67 | - |
dc.citation.title | 커뮤니케이션학 연구 | - |
dc.citation.volume | 30 | - |
dc.citation.number | 4 | - |
dc.contributor.affiliatedAuthor | 엄금철 | - |
dc.subject.keywordAuthor | Loneliness | - |
dc.subject.keywordAuthor | Lack of Perceptual Control | - |
dc.subject.keywordAuthor | Construal Level | - |
dc.subject.keywordAuthor | Purchase Intention | - |
dc.subject.keywordAuthor | 외로움 | - |
dc.subject.keywordAuthor | 지각된 통제 결핍 | - |
dc.subject.keywordAuthor | 해석 수준 | - |
dc.subject.keywordAuthor | 구매의도 | - |
dc.description.journalRegisteredClass | kci | - |
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