A study on the impact of consumer attitudes towards VR technology and future consumption intentions in online shopping in the post-COVID-19 era

Abstract

With the development of "5G" and the gradual maturity of computer technology, virtual reality technology (VR technology) is also receiving attention from enterprises. More and more industries are adopting VR technology, such as VR museums, VR safety education, VR tourism, and so on. While VR technology should develop in shopping, the application of the new technology will certainly have a huge impact on traditional marketing. The integration of marketing and technology will also attract the attention of potential consumers and increase curiosity. In addition, the emergence of VR technology means we will say goodbye to the traditional history of advertising and marketing. the VR-marketing model is a new era of sharing VR resources and upgrading consumer experience and brand quality. In China, Alibaba will have set up VR research say to inject fresh blood into this era of smart retail through research on VR technology. At the same time, this is not only about product and service enhancement, but more importantly, a sharing economy from product to service by highlighting the quality of the brand. This study will discuss consumer intentions in terms of perceived usefulness, perceived ease of use, convenience, perceived risk, and attitude (TAMtheoreticalmodel). And this paper uses Python to analyze and process the data to draw the following conclusions, most people have a positive attitude when using VR technology for online shopping and express their willingness to use VR shopping mode for future shopping. Most people also believe that the primary goal of VR technology is to better restore the authenticity of products so that consumers will trust VR technology more and utilize it. It is then that consumers and businesses can have a stronger integration. To get some theoretical basis for VR technology in online shopping