Sports Image, Attitudes, and Positive Psychological Capital of MZ-Generation Viewers in the 2020 Tokyo Olympic Games Depending on Medal-Winning Status

Abstract

Each generation of modern society has lived in varying environments, and different reactions occur while viewing sports. This study compared and analyzed sports, sports attitudes, and positive psychological capital of two groups according to the presence or absence of medals in the event that most impressed them after watching the 2020 Tokyo Olympics. In total, 328 survey responses were collected, and the differences between the groups were statistically verified using multivariate analysis of variance. The results showed that Group 1, which was impressed by a medal-winning event, had a relatively higher average value of self-efficacy than Group 2, which was impressed by an event in which a medal was not won. In contrast, Group 2 had a higher positive image and more resilience than did Group 1. In addition, different psychological attitudes were found in the results of factors (behavioral image, evaluative image, cognitive attitude, affective attitude, behavioral attitude, and optimism) that were not statistically significant in the differences between the groups compared to those of the previous generation. The results of this study can be used as meaningful data in sports viewing-related studies. © 2022 Montenegrin Sports Academy. All rights reserved.