Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy
DC Field | Value | Language |
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dc.contributor.author | Choe, Yeongbae | - |
dc.contributor.author | Baek, Jooa | - |
dc.contributor.author | Kim, Hyesun | - |
dc.date.accessioned | 2023-03-14T06:40:10Z | - |
dc.date.available | 2023-03-14T06:40:10Z | - |
dc.date.created | 2023-03-14 | - |
dc.date.issued | 2023-05 | - |
dc.identifier.issn | 0306-4573 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/87064 | - |
dc.description.abstract | Consumers' decision-making processes and behaviors are often considered heterogeneous depending on various factors (i.e., decision strategy, spatial location, and individual character-istics). To better understand consumers' decision-making process in the context of mega-sport events, the current study explores two potential decision biases inducing consumers' heteroge-neity - 1) a simplified decision rule model and 2) spatial variability. More specifically, this study conducted two sequential analyses that explore spatially varying preferences toward the mega -sport event travel package considering the effect of the simplified decision rule. Results revealed that the simplified decision rule model, including a selective evaluation of product at-tributes, explained better than the full model, considering all product attributes. This study also observed spatially varying preferences toward mega-sport event packages without any mean-ingful differences in psychological constructs. The findings contribute to the literature on con-sumer decision bias and spatial variability in tourists' behaviors. Theoretical and managerial implications are provided in the conclusion. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER SCI LTD | - |
dc.relation.isPartOf | INFORMATION PROCESSING & MANAGEMENT | - |
dc.title | Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000932005700001 | - |
dc.identifier.doi | 10.1016/j.ipm.2023.103302 | - |
dc.identifier.bibliographicCitation | INFORMATION PROCESSING & MANAGEMENT, v.60, no.3 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.scopusid | 2-s2.0-85149060019 | - |
dc.citation.title | INFORMATION PROCESSING & MANAGEMENT | - |
dc.citation.volume | 60 | - |
dc.citation.number | 3 | - |
dc.contributor.affiliatedAuthor | Choe, Yeongbae | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | Bounded rationality | - |
dc.subject.keywordAuthor | Spatial heterogeneity | - |
dc.subject.keywordAuthor | Preference | - |
dc.subject.keywordAuthor | Mega-sport event | - |
dc.subject.keywordAuthor | Choice experiment | - |
dc.subject.keywordAuthor | Geographical weighted regression (GWR) | - |
dc.subject.keywordPlus | CHOICE OVERLOAD | - |
dc.subject.keywordPlus | DISTANCE | - |
dc.subject.keywordPlus | TOO | - |
dc.subject.keywordPlus | CONSTRAINTS | - |
dc.subject.keywordPlus | MOTIVES | - |
dc.subject.keywordPlus | FATIGUE | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | ONLINE | - |
dc.relation.journalResearchArea | Computer Science | - |
dc.relation.journalResearchArea | Information Science & Library Science | - |
dc.relation.journalWebOfScienceCategory | Computer Science, Information Systems | - |
dc.relation.journalWebOfScienceCategory | Information Science & Library Science | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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