MICE 레거시 성과지표 개발: 국제회의복합지구를 중심으로

Abstract

While most previous studies evaluating the performance of MICE events focused on the economic impact in the short term, the current research aims to develop performance metrics for assessing MICE legacy performance over time. The MICE integrated districts, one of South Korea’s major MICE-related policies, was the main focus of this research. To achieve the goal of this study, an extensive literature review on event legacy, sporting event legacy, and MICE legacy was conducted before developing a preliminary list of MICE legacy performance indicators divided into six categories. Based on an expert panel survey and in-depth interviews, this study finalized the MICE legacy performance indicators, including six categories and 58 detail indicators. The developed indicators could be used for designinglong-term legacy effect while preparing a MICE event and prioritizing the most crucial area for the hosting venue and organization.