More than just a fan: the influence of K-pop fandom on the popularity of K-drama on a global OTT platform
DC Field | Value | Language |
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dc.contributor.author | Jang, Moonkyoung | - |
dc.contributor.author | Kim, Dokyung | - |
dc.contributor.author | Baek, Hyunmi | - |
dc.date.accessioned | 2024-02-01T02:30:23Z | - |
dc.date.available | 2024-02-01T02:30:23Z | - |
dc.date.issued | 2024-01 | - |
dc.identifier.issn | 1350-4851 | - |
dc.identifier.issn | 1466-4291 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/90267 | - |
dc.description.abstract | This study examines the factors that influence the popularity of Korean TV drama (K-drama), which has recently become popular worldwide through global over-the-top (OTT) platforms. Economic and cultural factors are generally used to explain international media flows, but these factors are insufficient to clarify the global popularity of K-dramas. Many scholars have tried to link the recent popularity of K-dramas with Korean pop (K-pop). In particular, the fandom of K-pop represented by BTS was considered one of the main factors influencing the popularity of K-drama; however, few empirical studies investigate this perspective by analysing viewing data on global OTT platforms. Thus, we collected the daily Top 10 dramas dataset from Netflix in 80 countries between January 1 and 4 November 2021 provided by Flixpatrol. This study examines this data to investigate the geographical distribution of the popularity and flow of K-dramas between countries. Furthermore, this study finds that the higher the K-pop fandom, the higher the popularity of K-dramas. | - |
dc.format.extent | 6 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.title | More than just a fan: the influence of K-pop fandom on the popularity of K-drama on a global OTT platform | - |
dc.type | Article | - |
dc.identifier.wosid | 000865704300001 | - |
dc.identifier.doi | 10.1080/13504851.2022.2129038 | - |
dc.identifier.bibliographicCitation | APPLIED ECONOMICS LETTERS, v.31, no.2, pp 152 - 157 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.scopusid | 2-s2.0-85139964337 | - |
dc.citation.endPage | 157 | - |
dc.citation.startPage | 152 | - |
dc.citation.title | APPLIED ECONOMICS LETTERS | - |
dc.citation.volume | 31 | - |
dc.citation.number | 2 | - |
dc.type.docType | Article | - |
dc.publisher.location | 영국 | - |
dc.subject.keywordAuthor | Netflix | - |
dc.subject.keywordAuthor | BTS | - |
dc.subject.keywordAuthor | Korean wave | - |
dc.subject.keywordAuthor | Hallyu | - |
dc.subject.keywordAuthor | fandom | - |
dc.subject.keywordPlus | CULTURE | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Economics | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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