Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zou, Fei | - |
dc.contributor.author | Yang, Mei | - |
dc.contributor.author | Zhou, Yanju | - |
dc.contributor.author | Deng, Yaling | - |
dc.contributor.author | Xie, Baiwei | - |
dc.date.accessioned | 2024-02-22T15:30:23Z | - |
dc.date.available | 2024-02-22T15:30:23Z | - |
dc.date.issued | 2024-04 | - |
dc.identifier.issn | 0038-0121 | - |
dc.identifier.issn | 1873-6041 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/90495 | - |
dc.description.abstract | One of the ways to solve the world's poverty problem is by effectively marketing poverty-alleviating products. Some studies show that point rewards can increase consumer willingness to purchase products. In this paper, three types of rewards are designed: tournament point rewards, piece-rate point rewards, and goal-gradient point rewards. Based on the goal-gradient effect, warm glow effect, the psychological reactance theory, and the literature, hypotheses are proposed based on the results of mathematical modeling. Experiments 1 and 2 show that the goal-gradient point rewards and piece-rate point rewards methods can motivate consumers to purchase poverty-alleviating products. Experiments 3 and 4 results indicate that the combination of goal-gradient point rewards for small cash and goal-gradient point rewards for honorary certificates is the best incentive. We therefore suggest that poverty-alleviating product companies use goal-gradient point rewards for small cash and gradient point rewards for honorary certificates to motivate consumer prosocial behavior. | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | ELSEVIER SCIENCE INC | - |
dc.title | Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products | - |
dc.type | Article | - |
dc.identifier.wosid | 001154954100001 | - |
dc.identifier.doi | 10.1016/j.seps.2023.101788 | - |
dc.identifier.bibliographicCitation | SOCIO-ECONOMIC PLANNING SCIENCES, v.92 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.scopusid | 2-s2.0-85181799743 | - |
dc.citation.title | SOCIO-ECONOMIC PLANNING SCIENCES | - |
dc.citation.volume | 92 | - |
dc.type.docType | Article | - |
dc.publisher.location | 미국 | - |
dc.subject.keywordAuthor | Tournament point rewards | - |
dc.subject.keywordAuthor | Piece -rate point rewards | - |
dc.subject.keywordAuthor | Goal -gradient point rewards | - |
dc.subject.keywordAuthor | Poverty -alleviating products | - |
dc.subject.keywordAuthor | Prosocial behavior | - |
dc.subject.keywordPlus | PROSOCIAL BEHAVIOR | - |
dc.subject.keywordPlus | LOYALTY PROGRAM | - |
dc.subject.keywordPlus | WARM GLOW | - |
dc.subject.keywordPlus | REDEMPTION BEHAVIOR | - |
dc.subject.keywordPlus | MONETARY INCENTIVES | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | CUSTOMERS | - |
dc.subject.keywordPlus | TOURNAMENTS | - |
dc.subject.keywordPlus | ATTAINMENT | - |
dc.subject.keywordPlus | HYPOTHESIS | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Operations Research & Management Science | - |
dc.relation.journalWebOfScienceCategory | Economics | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.relation.journalWebOfScienceCategory | Operations Research & Management Science | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
1342, Seongnam-daero, Sujeong-gu, Seongnam-si, Gyeonggi-do, Republic of Korea(13120)031-750-5114
COPYRIGHT 2020 Gachon University All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.