빅데이터 분석을 통한 노인 여가 스포츠의 새로운 패러다임 도출: 파크골프를 중심으로

Abstract

The purpose of this study is to present a new paradigm for leisure sports activities through exploratory research on the participation of the elderly in park golf. To this end, a period of about two years was set from January 23, 2022 to January 25, 2024, using Textom, and data were collected using Park Golf + the elderly' as a search keyword. The collected data goes through text mining and social network analysis. The collected data goes through text mining and social network analysis, and Park Golf is divided into four paradigms: new sports, facility expansion, expert, and competition hosting. Based on each paradigm, this study provides significant theoretical and practical implications for the growth of the elderly sports market.