대학교양스키수업 참가자가 인식하는 지도자 매력성과 운동열정 및 재참여 의도의 관계

Abstract

This study examines the relationship among instructor's attractiveness perceived by university’s general ski class participants, exercise passion and re-participation intention. The number of subjects for this study were 416 who were participating in the university’s general ski class participants in Seoul, Chungcheong-do and Gyeonggi-do. The reliability and validity test of the questionnaire and descriptive analysis, factor analysis, correlation analysis, standard multiple regression analysis were conducted by using IBM SPSS 20.0 and path analysis was conducted by using AMOS Window 20.0 program. The results are as follows; First, the similarity on the obsessive passion and the intimacy, likability on the harmonious passion has partially influence of the university’s general ski(UGS) class participants. Second, the intimacy and likability partially affects the re-participation Intention of the UGS class participants. Third, the harmonious passion partially affects the re-participation Intention of UGS class participants. Finally, the re-participation Intention had mediating effects between the intimacy, likability on the harmonious passion of the UGS class participants, whereas obsessive passion had no mediating effect.