태권도장 학부모가 지각한 관계혜택이 고객만족 및 충성도에 미치는 영향

Abstract

The purpose of this study was to examine the relationship among relationship benefits, customer satisfaction, and loyalty of taekwondo training centers. The subjects were parents of Taekwondo trainees from ten Taekwondo training centers, and 300 data were collected and 293 of them were chosen as for final data analysis. Data processing was done for frequency analysis, exploratory factor analysis, correlation analysis, cronbach's α test and regression analysis using SPSSWIN Ver. 22.0. Based on the above study method and procedures, the result of the study are summarized as follows. First, relationship benefits had significant influence on customer satisfaction. Second, relationship benefits had significant influence on loyalty. Third, customer satisfaction had significant influence on loyalty.