ScholarWorks@Gachon: Yi, Jisu

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Yi, Jisu (이지수)

Business Administration (Divison of Business Administration)

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Tel 031-750-5222
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Digital Marketing:2||Digital marketing:2||디지털 마케팅:2||Uses and gratifications theory:2||Big data analytics:2||Airline livery:1||App Downloads:1||App life cycle:1||Art marketing:1||Attracting power:1||Attributebased reviews:1||Attribution Theory:1||Authenticity:1||Barriers:1||Bestsellers:1||Big data analysis:1||Bigram NLP analysis:1||Bigram analysis:1||Books:1||Brand Attachment:1||Brand Community:1||Brand loyalty:1||Brand trust:1||Branded Entertainment:1||Consumer reviews:1||Content marketing:1||Copyright infringement:1||Design Cognition:1||Design Model:1||Design Psychology:1||Deterrence theory:1||Differentiation:1||Emotional attachment:1||English Education Business:1||Entertainment Marketing:1||Entertainment good:1||Entertainment products:1||Entrepreneurship:1||Entropy:1||Feature level sentiment analysis:1||Game:1||Game Download:1||Game Forum:1||Game adoption:1||Game piracy:1||Game streaming:1||Hazard model:1||Holding power:1||Human Brand:1||Human brand:1||Inapp advertising:1||Inference regarding persuasion motives:1||Influencer Marketing:1||Influencer brand:1||Influencer marketing:1||Information Processing:1||Innovation resistance theory:1||Interactivity:1||Key words: Category extension:1||Late Mover Strategy:1||Latent dirichlet allocation topic modeling:1||Leveraged Marketing Communications:1||Live video streaming:1||Longevity:1||MGB:1||Machine Learning:1||Mobile Game Marketing:1||Mobile advertising:1||Mobile game diffusion:1||Mobile payment app:1||MovieThemed Mobile Games:1||Movies:1||Multiattribute reviews:1||Negative Word of Mouth:1||Nonattendees:1||Number of followers:1||Online Consumer Reviews:1||Online consumer review:1||Online consumer reviews:1||Performing arts:1||Playable advertisements:1||Premium brand:1||Punishment certainty:1||Punishment severity:1||Quality factors:1||Reciprocal spillover effect:1||Retail Space Branding:1||Review helpfulness:1||Review informativeness:1||Risk:1||Selfimage congruence:1||Sentiment analysis:1||Sharing economy:1||Simultaneous equation systems:1||Smart tourism:1||Social Media Influencers:1||Stock Return:1||Store Design:1||Subjective norm:1||Text Mining:1||Theory of reasoned action:1||Topic modeling:1||Twitter Effect:1||User Interaction:1||Value brand:1||consumer behavior in the pandemic:1||decision tree:1||food delivery app:1||infrequent attendees:1||latent class analysis:1||market segmentation:1||online food delivery (OFD) service:1||performing arts:1||selfimage congruency:1||sensory experience:1||service marketing:1||service quality:1||travel purpose:1||게임:1||게임 다운로드:1||게임 불법소비:1||게임 영상:1||게임 채택:1||게임 포럼:1||공연 예술:1||광고회피:1||귀인이론:1||레버리지 마케팅 커뮤니케이션:1||머신러닝:1||모바일 게임 마케팅:1||모바일 광고:1||부정적 구전:1||브랜드 애착:1||브랜드 커뮤니티:1||브랜디드 엔터테인먼트:1||성인 영어교육 시장:1||소비자 리뷰:1||소비자 상호작용:1||소셜 미디어 인플루언서:1||시장세분화:1||실시간 스트리밍 서비스:1||앱 다운로드:1||억제이론:1||엔터테인먼트 마케팅:1||엔트로피:1||영화:1||영화 기반 모바일 게임:1||의사결정나무:1||이용과 충족 이론:1||인앱 광고:1||인플루언서 마케팅:1||잠재계층 분석:1||저빈도 관객:1||저작권 침해:1||주가 수익률:1||주관적 규범:1||차별화 전략:1||창업:1||처벌엄격성:1||처벌확실성:1||콘텐츠 마케팅:1||텍스트 마이닝:1||트위터 구전:1||플레이어블 광고:1||합리적 행동이론:1||항공 서비스 실패:1||항공기 지연:1||후발 진입자 전략:1||Ad avoidance:1||휴먼 브랜드:1||Advertising disclosures:1||Airbnb:1||Airline Delay:1||Airline Service Failure:1||

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