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How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptabilityGo to Link

Ahn, Suhyoung; Park, JungKun; Ye, Sangbeak

ArticleIssue Date2025CitationJournal of Retailing and Consumer Services, v.84, pp 1 - 11PublisherPergamon Press Ltd.
SSCISCOPUS
Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumptionGo to Link

Park, JungKun; Ahn, Suhyoung; Lee, Sangwoo

ArticleIssue Date2025CitationJournal of Retailing and Consumer Services, v.87, pp 1 - 9PublisherPergamon Press Ltd.
SSCISCOPUS
Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intentionGo to Link

Park, JungKun; Ahn, Suhyoung

ArticleIssue Date2024CitationJournal of Retailing and Consumer Services, v.81, pp 1 - 11PublisherPergamon Press Ltd.
SSCISCOPUS
Unpacking masstige brand perception: A multimethod study on value dimensions and brand extensionGo to Link

Park, Jungkun; Ahn, Suhyoung

ArticleIssue Date2025CitationJournal of Retailing and Consumer Services, v.87, pp 1 - 13PublisherPergamon Press Ltd.
SSCISCOPUS
Why do consumers continue with e-grocery shopping? The role of motivations and environmental concerns in shaping behaviourGo to Link

Hyun, Hyowon; Park, Jungkun; Ahn, Suhyoung

ArticleIssue Date2025CitationInternational Journal of Retail and Distribution Management, v.53, no.5, pp 448 - 463PublisherEmerald Group Publishing Ltd.
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