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Effects of Brand Experience and product Involvement Level on Brand Loyalty for Vietnamese Consumers Go to Link

Kim, Bo Young Renee; Yoon, Dong Hyun; Chao, Yan; Dang, Noctan

ArticleIssue Date2015CitationDLSU Business and Economics Review, v.25, no.1, pp 1 - 15PublisherDe la Salle University

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Effects of brand experience and product involvement on brand loyalty for vietnamese consumers Go to Link

Kim, Renee Boyoung; Yoon, Dong Hyun; Chao, Yan; Dang, Noctan

ArticleIssue Date2015CitationDLSU Business and Economics Review, v.25, no.1, pp 1 - 15PublisherDe la Salle University

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Risk communication for GM foods in South Korea: The role of media and government Go to Link

Kim, Bo Young Renee; Chao, Yan; Yoon, Do Hyun

ArticleIssue Date2015CitationInternational Food Research Journal, v.22, no.5, pp 1878 - 1882PublisherUniversiti Putra Malaysia

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The effect of country of origin on consumer-based brand equity (CBBE) of colombian consumers: An empirical investigation of Samsung vs. Huawei brands Go to Link open access

Kim, Bo Young Renee; Chao, Yan

ArticleIssue Date2018CitationJournal of International Studies, v.11, no.3, pp 70 - 81PublisherCentre of Sociological Research

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Browsing by Chao, YanAuthor

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