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Collaborative strategy in sports industry: team co-branding

Lee, DongHun; Cottingham, Michael; Pearson, Demetrius; Kim, Soon-Ho; Park, Jungkun

ArticleIssue Date2016CitationService Industries Journal, v.36, no.11-12, pp 595 - 613PublisherFrank Cass Publishers
SSCISCOPUS
New generation commerce: The rise of live commerce (L-commerce)Go to Link

Yun, Jeewoo; Lee, Don; Cottingham, Michael; Hyun, Hyowon

ArticleIssue Date2023CitationJOURNAL OF RETAILING AND CONSUMER SERVICES, v.74, pp.1 - 10PublisherELSEVIER SCI LTD
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