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Adopting autonomous vehicles: The moderating effects of demographic variablesGo to Link

Park, Jung Kun; Hong, EunPyo; Le, Hoang TPM

ArticleIssue Date2021CitationJournal of Retailing and Consumer Services, v.63, pp.1 - 11PublisherElsevier Ltd
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Effect of social status signaling in an organic restaurant settingGo to Link

Hong, EunPyo; Ahn, Jiseon

ArticleIssue Date2024CitationSERVICE INDUSTRIES JOURNAL, v.44, no.1-2, pp 63 - 82PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Role of Functional Company Characteristics on Food Franchisee BehaviorGo to Link

Hong, EunPyo; Ahn, Jiseon

ArticleIssue Date2023CitationJOURNAL OF BUSINESS-TO-BUSINESS MARKETING, v.30, no.1, pp.107 - 123PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Role of multidimensional customer brand engagement on customer behavior for online grocery shoppingGo to Link

Park, JungKun; Hong, EunPyo; Ahn, Jiseon; Hyun, Hyowon

ArticleIssue Date2023CitationJournal of Retailing and Consumer Services, v.73, pp 1 - 11PublisherPergamon Press Ltd.
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