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The role of experiential values in patronage intention on luxury brands : Moderating effects of product category and generation gapGo to Link

Han, Sang-Lin; Kim, Kihyung; Jang, Yungyong; Choi, Heejung

ArticleIssue Date2019Citation2019년 한국유통학회 춘계학술대회 발표 논문집, pp.235 - 239Publisher한국유통학회
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