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A game theoretic simulation approach on innovative startups' decision process routine: Own marketing vs. licensing

Yim, Hyung Rok; Jung, Wonjin

ArticleIssue Date2014CitationInternational Journal of Software Engineering and its Applications, v.8, no.12, pp 19 - 30PublisherScience and Engineering Research Support Society
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Effects of Mental Model and Intrinsic Motivation on Behavioral Intention of Smartphone Application Users

Jung, Wonjin; Yim, Hyung Rok

ArticleIssue Date2016CitationETRI Journal, v.38, no.3, pp 589 - 598Publisher한국전자통신연구원
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SEQUENTIAL FOREIGN DIRECT INVESTMENT UNDER INFORMATION ASYMMETRY: LESSONS FROM KOREAN COMPANIES' OUTWARD FDIS TO CHINAGo to Link

Yim, Hyung Rok; Jung, Wonjin

ArticleIssue Date2016CitationTransformations in Business and Economics, v.15, no.3, pp 141 - 155PublisherVilnius University
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The effects of mental model on intention to use smartphone applicationsGo to Link

Jung, Wonjin; Yim, Hyung Rok

ArticleIssue Date2015CitationLecture Notes in Electrical Engineering, v.330, pp 217 - 222PublisherSpringer Verlag
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The mediating effects of learnability and interaction on the perceived usability of smartphone applications

Jung, Wonjin; Yim, Hyung Rok

ArticleIssue Date2015CitationInternational Journal of Software Engineering and its Applications, v.9, no.9, pp 1 - 8PublisherScience and Engineering Research Support Society
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The sustainabilityof newly diversified fully-owned subsidiaries: Production efficiency and strategic diversificationsGo to Link

Yim, Hyung Rok; Jung, Wonjin

ArticleIssue Date2015CitationInternational Journal of Multimedia and Ubiquitous Engineering, v.10, no.9, pp 235 - 246PublisherScience and Engineering Research Support Society
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