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New generation commerce: The rise of live commerce (L-commerce)Go to Link

Yun, Jeewoo; Lee, Don; Cottingham, Michael; Hyun, Hyowon

ArticleIssue Date2023CitationJOURNAL OF RETAILING AND CONSUMER SERVICES, v.74, pp.1 - 10PublisherELSEVIER SCI LTD
SCOPUS
Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyaltyGo to Link

Park, Jaehee; Lee, Don; Park, Jungkun; Yoo, WeonSang

ArticleIssue Date2025CitationJournal of Brand Strategy, v.14, no.3, pp 286 - 304PublisherHenry Stewart Publications
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