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전체 가 나 다 라 마 바 사 아 자 차 카 타 파 하

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DOMESTIC
The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intentionGo to Link

Thavisay, Toulany; Kim, Renee; Park, Jung Kun

ArticleIssue Date2016CitationServices Marketing Journal, v.9, no.1, pp 5 - 22Publisher서비스마케팅학회
FOREIGN
THE EFFECT OF THE KOREAN WAVE ON CHINESE CONSUMERS’ BRAND PREFERENCESGo to Link

Kim, Renee B.; Lee, Je Hyun; Thavisay, Toulany

ArticleIssue Date2017CitationActual Problems of Economics, v.192, no.6, pp 113 - 119PublisherNational Academy of Management Vul
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