ScholarWorks Community: https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/714 2026-07-24T16:30:29Z 2026-07-24T16:30:29Z When death looms, quiet shines: The quiet turn of luxury consumption under mortality salience Kim, Habin Baek, Eunsoo Choo, Ho Jung https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219055 2026-07-10T07:30:29Z 2026-08-01T00:00:00Z Title: When death looms, quiet shines: The quiet turn of luxury consumption under mortality salience Authors: Kim, Habin; Baek, Eunsoo; Choo, Ho Jung Abstract: As global crises heighten collective awareness of mortality, individuals increasingly seek luxury consumption as a coping mechanism. This research examines how existential threat influences luxury preferences, specifically addressing the transition from loud, status-oriented luxury to “quiet luxury”—characterized by subtlety, authenticity, and personal meaning. Using a multi-method approach that integrates one large-scale ecological analysis and two experimental studies, we present suggestive ecological evidence that heightened mortality awareness is associated with greater luxury interest independent of economic recovery. Furthermore, we find that mortality salience amplifies a preference for quiet luxury, particularly among consumers with strong minimalist orientations. We identify self-esteem striving as the psychological mechanism, find that its effect is stronger for quiet than for loud luxury, and show that minimalism functions as a key boundary condition. These findings extend existing literature on existential anxiety and consumption, offering insights into the evolving meaning and desirability of luxury in contemporary markets. 2026-08-01T00:00:00Z High Regard, Higher Standards: Competing Pathways to Brand Credibility Through AI-Generated Imagery 이규혜 https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219131 2026-07-20T09:03:53Z 2026-06-20T00:00:00Z Title: High Regard, Higher Standards: Competing Pathways to Brand Credibility Through AI-Generated Imagery Authors: 이규혜 2026-06-20T00:00:00Z The Joy and the Toll of the Endless Scroll: An Exploratory Analysis of Musina App Reviews 이규혜 https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219130 2026-07-20T09:03:51Z 2026-06-20T00:00:00Z Title: The Joy and the Toll of the Endless Scroll: An Exploratory Analysis of Musina App Reviews Authors: 이규혜 2026-06-20T00:00:00Z Quiet in Volume, Structural in Logic: Fashion Discourse amid Exchange Rate Shocks 이규혜 https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219129 2026-07-20T09:03:50Z 2026-06-20T00:00:00Z Title: Quiet in Volume, Structural in Logic: Fashion Discourse amid Exchange Rate Shocks Authors: 이규혜 2026-06-20T00:00:00Z