https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/78 2026-07-04T07:11:46Z 2026-07-04T07:11:46Z 김지은 https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/217944 2026-07-04T03:41:37Z 2026-06-01T00:00:00Z

Title: The Oxford Handbook of Law and Management Authors: 김지은

2026-06-01T00:00:00Z Byun, Se Jun Jang, Sungsoon Choi, Jae Young https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/212529 2026-05-09T05:01:41Z 2026-05-01T00:00:00Z

Title: Can we trust artificial intelligence with asset management? A consumer preference analysis of robo-advisor services Authors: Byun, Se Jun; Jang, Sungsoon; Choi, Jae Young Abstract: Mathematical algorithms and AI-based robo-advisors are expected to offer more efficient and cost-effective financial management compared to traditional human advisors. However, for widespread adoption, a clear understanding of consumer perspectives is essential. This study conducted a discrete choice experiment (DCE) with a stratified sample of 1,000 participants between November and December 2023 to assess preferences regarding key attributes of robo-advisors. Specifically, the study examined which investor characteristics are associated with a willingness to delegate asset management to AI, and how trust in AI influences these preferences. Results indicated that expected returns, minimum investment thresholds, and management fees were the most valued attributes. Participants preferred high returns, low entry barriers, and minimal fees, but many expressed skepticism toward AI, favoring a hybrid model where AI shares decision-making authority with human advisors. In addition, by using factor analysis to incorporate variables identified in the Technology Acceptance Model (TAM) into the DCE, this study explored how investment behavior and trust in AI influence consumer choices related to the functions of robo-advisors. These insights inform strategic recommendations for policymakers and industry stakeholders to improve the acceptance and effective integration of robo-advisor services, emphasizing the need to build consumer trust and offer flexible, user-centered solutions.

2026-05-01T00:00:00Z Lee, Sangrok Jung, Taehyun https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/212752 2026-05-19T01:30:27Z 2026-05-01T00:00:00Z

Title: Technological impact, generality, and complementarity of artificial intelligence patents: Evidence from Samsung Electronics Authors: Lee, Sangrok; Jung, Taehyun Abstract: This study examines the extent to which artificial intelligence (AI) technologies are more pervasive and technologically complementary than non-AI technologies. Drawing on the literature on general purpose technologies (GPTs), we hypothesize that AI technologies exhibit greater pervasiveness-reflected in higher technological impact and broader generality-and stronger technological complementarity than non-AI patents. Using a firm-level analysis of patents filed by Samsung Electronics between 1982 and 2018, we find that AI patents demonstrate significantly higher impact, wider generality, and stronger systematic complementarity compared to matched non-AI patents. These results are robust across alternative matching specifications and multiple operationalizations of the key variables. Our findings offer firm-level empirical supporting AI's GPT-like characteristics and shed light on how AI-driven innovations may generate sustained incentives for technological advancement, even amid processes of creative destruction. The paper concludes by discussing key theoretical, managerial, and policy implications.

2026-05-01T00:00:00Z 장선영 류호경 https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/217898 2026-07-03T04:30:35Z 2026-05-01T00:00:00Z

Title: 내러티브 기반 사용자 경험 평가 프레임워크의 개념적 타당성 검증: Freytag 구조와 PAD-히트맵 통합 측정 방법론에 대한 전문가 검증 Authors: 장선영; 류호경 Abstract: 공공 디지털 서비스 UX 평가는 사후 단일 시점 측정에 의존하여 이용 과정의 단계별 사용성변화를 포착하지 못하며, 회고 시 피크-엔드 법칙(Peak-End Rule)에 따라 전체 경험이 왜곡되어 기억되는 한계를 지닌다. 본 연구는 이를 극복하기 위해 Freytag의 5단계 구조(Freytag's Pyramid: 발단-상승-절정-하강-결말)를 공공 디지털 서비스 사용자 여정에 적용하고, 각 단계에서 PAD (Pleasure-Arousal-Dominance) 자기보고 측정과 히트맵 행동 데이터를 삼각검증(triangulation)하는 내러티브 기반 UX 평가 프레임워크를 제안한다. 제안한 프레임워크의 개념적 타당성 검증을 위해UI/UX 분야 전문가 7인을 대상으로 반구조화 인터뷰(semi-structured interview)를 실시하고 Elo와Kyngäs의 연역적 질적 내용분석(deductive content analysis)을 적용하였다. 전문가 검증 결과, 기존방법 대비 실무적 가치에서 전문가 전원이 찬성을 제시하였고, 통제감(Dominance) 차원은 이탈이불가능한 공공 서비스 맥락에서 통제감 변화를 포착하는 핵심 지표로서의 개념적 타당성이 지지되었다. 본 연구는 프레임워크의 개념적 타당성을 검증하는 탐색적 연구로서, 내러티브 이론을UX 평가 방법론에 접목하는 이론적 기반을 마련하고 후속 실험 연구의 측정 설계 방향에 구체적근거를 제공한다. 다만 측정 인터페이스 설계에서 팝업 방식의 PAD 측정이 차원별 측정값에 미치는 영향, 단계 경계의 조작적 정의, PAD-히트맵 해석 기준 등 프레임워크 운용을 위한 세부 설계 변수는 후속 실험 연구를 통한 실증적 정교화가 필요하다.; UX evaluations of public digital services rely on single-point measurements taken after the fact, failing to capture changes in usability at each stage of the user journey. Furthermore, they are limited by the fact that, during retrospectives, the overall experience is distorted in memory due to the Peak-End Rule. This study proposes a narrative-based UX evaluation framework that applies Freytag's Pyramid, comprising Exposition, Rising Action, Climax, Falling Action and Dénouement to the public digital service user journey. This framework integrates Pleasure-Arousal-Dominance(PAD) self-report measurements and heatmap behavioral data through triangulation. Conceptual validity was examined through semi-structured interviews with seven UI/UX experts and deductive qualitative content analysis following Elo and Kyngäs. Expert validation showed unanimous agreement on practical value over existing methods and supported the conceptual validity of the Dominance dimension as a critical indicator for capturing perceived control in mandatory public service contexts. As an exploratory study examining the conceptual validity of the framework, this study establishes a theoretical foundation for integrating narrative theory into UX evaluation methodology and provides concrete grounds for the measurement design of subsequent empirical studies. However, operational variables for the framework, such as measurement interface design, particularly the influence of popup-based PAD measurement on dimension-specific scores, the operational definition of stage boundaries, and PAD-heatmap interpretation criteria, require empirical refinement through subsequent experimental research.

2026-05-01T00:00:00Z