https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/714 Fri, 24 Jul 2026 04:45:03 GMT 2026-07-24T04:45:03Z https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219055 Title: When death looms, quiet shines: The quiet turn of luxury consumption under mortality salience Authors: Kim, Habin; Baek, Eunsoo; Choo, Ho Jung Abstract: As global crises heighten collective awareness of mortality, individuals increasingly seek luxury consumption as a coping mechanism. This research examines how existential threat influences luxury preferences, specifically addressing the transition from loud, status-oriented luxury to “quiet luxury”—characterized by subtlety, authenticity, and personal meaning. Using a multi-method approach that integrates one large-scale ecological analysis and two experimental studies, we present suggestive ecological evidence that heightened mortality awareness is associated with greater luxury interest independent of economic recovery. Furthermore, we find that mortality salience amplifies a preference for quiet luxury, particularly among consumers with strong minimalist orientations. We identify self-esteem striving as the psychological mechanism, find that its effect is stronger for quiet than for loud luxury, and show that minimalism functions as a key boundary condition. These findings extend existing literature on existential anxiety and consumption, offering insights into the evolving meaning and desirability of luxury in contemporary markets. Sat, 01 Aug 2026 00:00:00 GMT https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219055 2026-08-01T00:00:00Z https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219131 Title: High Regard, Higher Standards: Competing Pathways to Brand Credibility Through AI-Generated Imagery Authors: 이규혜 Sat, 20 Jun 2026 00:00:00 GMT https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219131 2026-06-20T00:00:00Z https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219130 Title: The Joy and the Toll of the Endless Scroll: An Exploratory Analysis of Musina App Reviews Authors: 이규혜 Sat, 20 Jun 2026 00:00:00 GMT https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219130 2026-06-20T00:00:00Z https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219129 Title: Quiet in Volume, Structural in Logic: Fashion Discourse amid Exchange Rate Shocks Authors: 이규혜 Sat, 20 Jun 2026 00:00:00 GMT https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/219129 2026-06-20T00:00:00Z