코로나19 위기대응을 위한 지역 MICE 산업정책과정의 단계별 정책네트워크 구조 분석 : 서울시의 ‘MICE업계 위기극복 프로젝트’를 사례로

Abstract

This study aimed at analyzing the policy network structure of regional MICE industry policy for COVID-19 crisis response in the policy process stages. The literature review covered the concepts of regional MICE industry policy, policy network and the precedent studies. For the research design, a phased model of policy process composed of policy actors and network structure was proposed. For the research case Seoul’s MICE industry crisis recovery project was selected, and for the analysis the social network analysis method was adopted. The survey data was collected by focus group sampling method. The findings showed that in the overall policy process, Seoul Metropolitan Government, Seoul Tourism Organization, Korea Association of Professional Convention Organizer had central influence. The analysis of policy process stages showed that the cohesion was in relatively moderate level in the policy agenda setting stage and policy implementation stage. But the cohesion was in very low level in the policy making stage. In the analysis of centrality, Seoul Tourism Organization and Korea Association of Professional Convention Organizer had central influence in the policy agenda setting stage. Seoul Metropolitan Government was only key actor in the policy making stage. Also, Seoul Metropolitan Government and Seoul Tourism Organization had central influence in the policy implementation stage. Consequently, the differences in policy network structure of regional MICE industry policy were identified in policy process stages. Based on these findings, theoretical implications were discussed and practical suggestions were provided for successful execution of regional MICE industry policy for crisis response.